How do you get noticed quickly and specifically by the people you want to reach? We use our Growth Hacking approach to help you use social media ads as a driver for sustainable growth. From qualitative insights into your target group, leading to improvements across the entire customer journey.
Together, we create the content and advertisements that meet the conscious and latent needs of your target group. We do this using the customer journey phases in our Growth Model Canvas (™). We ensure that your Landing page and Social Ads strategy are perfectly aligned and mutually reinforcing. So that you can cost-effectively generate higher engagement, higher conversion and more leads.
With BAMMBOO you make sure you are found by the right people. At the right moment and through the channels that already attract their attention. This is how we build a sustainable flow of targeted traffic and leads. Based on data, we continue to optimise your ads, bidding strategies and landing pages for quality, conversion and the lowest possible cost per conversion.
With some products, we are almost certain from experience that they are suitable. With other products, it is in a grey area and we will test it. This can already be done with fairly limited budgets. (See question 5)
The great advantage of Social Advertising is that it is suitable for almost any industry; everyone uses social media nowadays. The customer journey starts at the top of the social feed.
However, in your industry it could be that there is too much competition. That is why we always look at other channels, to determine what is best in your specific case. By taking a good look at your goals in the start-up phase, we can quickly come up with an advice on whether Social Ads is the best way to achieve your goals.
It is impossible to say in advance. At best, we can make an estimate of the return that can be achieved. Then you run a first experiment, or several experiments. Based on this, you can set up a benchmark that is not based on assumptions but on data. This is then the starting point for the expected return on a product or service within that channel and for that period of time.
Based on the results of the experiments, we can scale what works.
Some parties use Social Ads purely as an acquisition channel. Without testing in depth; what works and what doesn't, based on data. At Growth Hacking, we use Social Ads as a channel to set up and execute Growth Hacking experiments. The goal is to learn what works best for your specific situation.
Social Ads is one of the most used and effective channels to get quick results. Therefore, in the context of Growth Hacking, you can use Social Ads in two ways:
- First, you can use Social Ads to quickly validate ideas, products and hypotheses, to come up with insights to benefit your growth strategy.
- Secondly, Social Ads allow you to quickly and effectively generate visibility, traffic and conversions, based on the behaviour of your audience. This allows you to scale up ideas and products that are proven valuable much faster.
Precisely because we work in a data-driven way, we can run experiments using small advertising budgets and then learn from these experiments whether Social Ads/channels are profitable and relevant to your product or service at all.
Jesse has a broad experience in online marketing, but last year he made the choice to focus purely on Google Ads and Social Ads. What drives Jesse is helping clients with growth issues in a complex field in an honest and transparent way. He likes to be creative and to think about ideas and strategies, but he is always data-driven and focused on results.