Search Engine Marketing (SEM) or Pay Per Click (PPC) helps you to be found by people searching for what you have to offer. PPC is an important part of our customer-centric vision and proven full-funnel approach, allowing you to validate ideas and products and generate leads quickly and cost-effectively.
How do you deal with competing advertisers, ad blockers and the continuous changes in the field of online advertising? We take the hassle out of it and use our Growth Hacking approach to help you use advertising as a driver for sustainable growth. From insights in keywords and search intent which lead to improvements over the entire customer journey.
Together, we create the content and advertisements that answer the questions of your target group. We do this using the customer journey phases in our Growth Model Canvas (™). We ensure that your PPC strategy and your SEO approach are aligned and mutually reinforcing. We invest extra in your Quality Score, so that you can cost-effectively generate higher conversion rates and more leads.
With BAMMBOO you make sure you are found by the right people. At the moments that matter. This is how we build a sustainable flow of qualified traffic and leads. Based on data, we continue to optimise your ads, bidding strategies and web pages for quality, conversion and the lowest possible cost per conversion.
The great advantage of Google Ads is that it is suitable for almost any industry; everyone uses Google to search for products and services. The customer journey starts at the top of Google.
However, it could be that there is too much competition in your industry. Therefore, we always look at other channels to determine what is best in your specific case. By taking a good look at your goals in combination with keyword analysis in Google during the start-up phase, we can quickly come up with an advice on whether Google Ads is the best way to achieve your goals.
It is impossible to say in advance.
However, a big advantage of Google Ads is that everything can be measured very precisely. We integrate your Google Ads with your Google Analytics, which allows us to measure and analyse the performance of keywords, ads and campaigns very precisely. This also makes it clear what the best approach is in the field of Google Ads with regard to the objectives of your company.
Look for a party that employs an expert, who is purely focused on PPC. It is a highly specialised part of the field called online marketing. Our experts will relieve you of the entire process; it is our job to constantly anticipate the latest developments and techniques in Google Ads - so that you do not have to. A good PPC specialist will save you a lot of time and money.
At BAMMBOO, we apply PPC in the broader context of Growth Hacking, so in sprints, based on data-driven experiments. We always determine what the next step should be based on data. [Read more about our Growth Hacking approach here]
Advertising is a pretty essential part of Growth Hacking. Google Ads is one of the most used and effective channels to get quick results. Therefore, in the context of Growth Hacking, you can use Google Ads in two ways:
- Firstly, with Google Ads you can quickly validate ideas, products and hypotheses, in order to gain insights for your growth strategy.
- Secondly, Google Ads allows you to quickly and effectively generate visibility, traffic and conversions, based on the search behaviour of your audience. This allows you to scale up ideas and products with proven value much faster.
Jesse has a broad experience in online marketing, but last year he made the choice to focus purely on Google Ads and Social Ads. What drives Jesse is helping clients with growth issues in a complex field in an honest and transparent way. He likes to be creative and to think about ideas and strategies, but he is always data-driven and focused on results.