Search Engine Optimisation (SEO) helps you to use your knowledge as a driver for sustainable growth. SEO is an important part of our customer-centric vision and proven full-funnel approach, ensuring that you reach the right people, attract the right people, and get them to take action.
We help you to use your content as a driver for sustainable growth, based on insights in keywords and unique content that perfectly matches the search query. And which lead to improvements throughout the customer journey. This customer journey increasingly starts on the first page of the search results.
Together, we create the content your target group needs, based on keyword analysis and customer interviews. Based on data, we optimise your pages in terms of content and technology, with extra attention to shareability. So that you can be found by the right people, at the moments that matter most.
This is how we build a sustainable flow of qualified traffic. Good SEO is the most important foundation for your long-term marketing results, and increases findability, connection and conversion. Finally, good SEO makes advertising via paid channels many times more effective, also in terms of costs. Want to know more?
Often, but not always. SEO is a long-term investment. Is it important for you at the moment to validate your business idea in the short term? In that case, SEO is not always the right tactic.
If you are already in the phase where your business model is validated, then it is possible that SEO is a good strategy for achieving long-term sustainable growth.
But: SEO goes beyond content creation and purely what customers see of your startup or scale up. Starting from scratch with SEO ensures the right focus and an appropriate logical structure. It provides early insights into how your startup or scale up is performing - how your target audience is finding you, or not.
And this can be a signal for you to determine whether your product-market fit is good. It is important to learn early on whether search intentions match your product or service. It also prevents mistakes in sites and structures that can cause months of delay at a later - much more costly - stage. SEO is a foundation for your digital real estate.
"My competitor is above me and I do a much better job. They use a trick and I want that too."
The trick is usually to publish better content, share it everywhere and make sure you have a good technical setup for your page.
Additionally, it's about thinking in (unique) solutions for your user. How do you help a user - how do you connect to the challenges of your customer? To do this, you need to offer the right content and experience. This includes also thinking about the experience of the user on a technical level and the UX of your pages.
Based on the most important SEO pillars, we will analyse your page together to see where you can grow.
Good content is important for SEO, but it is by no means the only thing that counts.
In the fundamentals, SEO consists of good content, shareable content, link building and the right technical setup. This combination achieves the best results.
Understanding your position in the market is also important - where can you achieve results more quickly because the competition is dropping behind?
Achieving SEO results often takes a number of months. However, this is no reason not to start right now. We usually start with a combination of search ads [internal link in text] and SEO, with attention to good content [internal link] of course.
This way, you get results and insights very quickly, which we can use to set up and improve your SEO approach together. In time, you will need to advertise less and less and your new customers will be able to find you organically through the search engines. This also ensures that you will have to spend less and less when you do choose to use advertisements to bring more visitors to your site.
SEO is about building structural value. Although the first effects can be achieved in days, it is still one of the most profitable channels in the long run. It is literally building digital real estate - it makes your company more valuable.
The earlier you start with SEO, the more time you gain in the long run. With the right mix of focus on niches within a market, untapped potential and highly competitive intentions, there is also a lot to be gained in the short term.
Michel is head of growth at BAMMBOO and he gets his energy from the combination of a good approach with a focus on results. To achieve this, he likes to look beyond the surface and think about the challenge in order to find a suitable solution. Besides being head of growth, Michel is a specialist in marketing strategy, data and our growth hacking approach. For specific SEO issues, Michel is supported by SEO expert Erwin Enter.