Use your brand story and messaging as a driver for growth. In our customer-centric vision and proven full-funnel approach, content marketing is an important part, ensuring that you reach the right people, attract the right people, and get them to take action.
We help you leverage your content as a driver for sustainable growth. From insights that lead to improvements across the entire customer journey. More value, for more people. That value starts with a strategy and content based on the validated needs and questions of your ideal customer.
Together we create the messaging that answers your target audience's questions across the phases in our Growth Model Canvas (™), such as Awareness, Acquisition and Activation. We do this based on data and customer interviews. We build your messaging at
from the intersection of audience needs and edge identity.
We ensure that you are found by the right people and that you are always in the picture. This way, we build a sustainable flow of qualified traffic, while continuing to optimise for conversion based on data. We can also supplement the content creation capacity in your team.
Together, we create the messaging based on data and customer interviews. We ask the right questions, and build the messaging from the intersection of audience needs and brand identity.
We perform a tactical analysis to determine which channels and content types will be most effective for your target group and your goals. We use data to make real-time adjustments to strategy, messaging, design and channels.
We mainly use website and social. This is because the combination of being found (SEO) and staying top-of-mind (social media) works very well for attracting the right people, for the vast majority of companies. Where necessary, we supplement the content strategy with other channels, such as PR, print, or others.
Finally, we always ensure that Ad campaigns work in tandem with the content strategy that we set out for our clients, so that they reinforce each other.
We are strong in the creation of textual content, from website or landing page copy, (SEO) blog texts and social posts to whitepapers, guides, and e-books. We also have high-level expertise in visual content, such as web, social, ad, and banner content design, as well as video animation.
Yes, we also work with a content calendar and together we can create one for your company or brand. Based on our vision, we usually recommend to build this calendar from a standard content creation and editing process, as well as a carousel for publication on web and social.
Erwin is an author, storyteller and marketing strategist. What inspires him is the growth and development of people and organisations. In his vision, purpose-driven storytelling plays a major role. Erwin is a specialist in the field of Brand Storytelling, content strategy and content creation.